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The humble 404 page is served whenever something either goes wrong on your site or someone enters a URL that doesn’t exist. Yet this error page could be getting you customers rather than losing you visitors.
Let’s find out how.
Don’t you just hate it?
Nothing is more annoying as a visitor than having a 404 page returned.
Some sites have tried to sweeten the pill for us with humorous designs but it still leaves a bitter taste in the mouth whenever you land on it.
Take Kit Kat for example (pictured)
Kit Kat is far from alone – take a quick glance through these engaging and humorous 404 pages to find plenty of other examples.
Yet all of these witty pages are still all missing a trick.
What do you want from your website visitors?
You want them to either do something or to buy something.
With a little bit of thought, and some design tweaks, your 404 page could be acting as the perfect tool to help them along the way, rather than offering them a cul-de-sac that marks the end of the road.
Instead of just stating the problem (‘page not found’) your 404 page can turn a mistake into an opportunity. Your 404 page could offer a solution.
Here is what you need to do.
Of course, there is one thing more effective than a killer 404 page, and that is never needing to call on its services.
If you cast an eye over your analytics once a month you can spot how 404 pages are occurring and do something to minimise them.
But that is another story.
If you want to redesign your 404 page to keep visitors on your site you can give us a call – we’ll turn those mistakes into opportunities for you.
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