E-Commerce web solutions

We are all aware that E-Commerce websites need to work hard. A powerful website can make a dramatic effect on your target audience. It needs to work fast, be relevant and entice the viewer in. Our clean, crisp & creative approach enables us to use the World Wide Web to its strength.

You’ll be amazed at how easy we can make it!

We create and develop bespoke E-commerce websites to your design and specification. This means we don’t use the same template more than once so you get an individual, visually creative e-commerce website. We can also redevelop your existing E-Commerce website, this can include a whole redesign and structure or just a simple tidy up.

Our e-commerce websites range from small online product gateways right through to more complex online libraries. However, they all have one thing in common – they succeed. Our goal with any E-commerce website is to make it as user friendly as possible. With E-commerce websites on the increase it is important your message hits hard and quickly.

We can help with domain name registration, web hosting, setting up payment gateways, full shopping carts, product management and online training. If you are a new business starting out then we can help with everything. What’s more, Madison Solutions do it efficiently and effectively.

Which products and services sell successfully in the online model and why?

What do you think the top selling product type is online? Books, surprisingly it is books that are selling the best online!
It’s not about the type of product you sell, it is however about the target market.

Most business to business suppliers have a readymade market in their existing customers and best of all, the credibility and trust already exists in the brand. For many suppliers their products will naturally lend themselves to being ordered via the web. The critical thing is being able to offer facilities that make it possible:

Your customers will expect to be able to:

• Buy on their existing credit account
• Get the same price as when they telephone
• Saved template orders
• Multiple staff daily shared/open orders
• Re-order from a history of what they have had previously

…the list goes on, think what you currently offer on the phone or face to face. These are the critical elements to selling successfully online – it is not just about the product.

What if your products don’t naturally translate to the online model?
Pause and perhaps think again…

• What do you currently sell to you customers?
• What else could you sell that is complementary or supplementary to what they already buy from you?

It may be that you don’t sell these items at the moment, but do you have a readymade market for these products – you may even be able to back to back the supply of these directly from your suppliers.

With a little bit of guidance Madison Solutions can help you lift your business further and get you the results you need.

Delivery charges, what is the best plan?

This subject causes much discussion in the online market:

Should delivery be free? or by weight, size, distance, order value… The list goes on, but the truth is, any or all of these may be valid – in general there are two rules on the web for delivery charges:

1. The Simpler, the better
2. Be transparent & make it clear as early as possible.

Uncertainty about final cost (very often delivery charges) is another reason for abandoned baskets. Even if it is impossible to give exact delivery charges up front, explain how delivery will be calculated. If you can’t explain in a few words how delivery is calculated then perhaps it is time to reconsider and simplify!

Please contact us to discuss your latest project.