Madison Solutions can help you to get the most from your marketing budget.

Madison Solutions are experts in marketing your business on the web. We do this using a variety of methods, from providing expert advice on how to increase traffic to your website, to regularly sending newsletter emails to your existing clients, or managing your advertising budget in such a way that we can target exactly the most promising prospective clients for your business.

Read on to find out more about the different techniques we employ:

Email and Newsletter Marketing

We design and run email marketing campaigns, advise and arrange the sourcing of “opt-in” databases, and can use your existing contacts database. With our email marketing you can see exactly who opened your emails, which part of the email was of interest, if they forwarded the email to a friend or colleague and how many times the email was read. All of this data allows you to make the most efficient use of your time when calling to follow up. By providing you with a list of interested prospects you don’t waste time calling people who either have no interest in your product or service or are not in. We can automate a newsletter to keep your company name in the front of your existing clients’ minds to ensure that when your services are required, you are the first person they call. Newsletters are also a great way to introduce new products and services to your already happy client base. To learn more or to arrange a consultation please click here (http://madisonsolutions NULL.eastbourneit NULL.com/contact)..

Initial review

Our first step is to review your current site and your current traffic. We’ll install Google Analytics program onto your current site, this will not be visible to any visitor. This allows us to get a benchmark from which we will work.

Once we have obtained enough data about the traffic on your website we can create a report showing where your traffic is coming from and how your site compares to those of your competitors, and also how it is working for your chosen search phrases. As part of the report we make a series of recommendations about how to improve your positioning. This may include recommendations for different promotional strategies which consist of any one or more organic search engine optimisations, pay per click campaigns, link building and social media strategies.

Organic Positioning

Where your company’s online presence ranks in the normal results on major search engines like Google is known as your organic positioning. How companies like Google determine which results appear where is a closely guarded secret and no company can guarantee you a first page or top three positions in the organic listings, despite what they may tell you.

What we can guarantee you is that Madison Solutions Web Design Logic uses ethical strategies to boost your chances of a first page organic listing. We do this with a combination of good page construction, careful use of copy, and strong inbound links and utilisation of many of the best free ways of getting a boost like utilising the social media outlets.

This isn’t an instant fix for a poor position on the search engines but it is a viable, long term strategy for success.

Pay Per Click

Pay Per Click refers to online advertising strategies using tools like Overture, Google Adwords or Yahoo Ads to have online advertisements on various sites. These ads can be of the banner variety or text based as people see on Google’s search listings as sponsored results.

These are a quicker route to getting yourself on the front page of Google’s listings albeit not in the real results listings.

We are able to advise and create campaigns and strategies to suit your budget.

Social Media

Social Media is a term used to describe the activity of sites such as YouTube, Facebook, Twitter, Linkedin and Flickr amongst many, many others.

These sites can contribute to a healthy boost in search engine rankings. They are proving to be an increasingly useful way to engage with your clients in an up to date and easy way, even on the move. Clients tell us they want rapid interaction with the companies they do business with. We have a range of managed services in the social media sphere to ensure you don’t have to worry about a thing.

We work with you to create a strategy that’s right for your company and brand. We will be on hand to help with the initial account creation and configuration of the various media platforms. Then, once set up, we can either train your own resources to do the updates or we can offer to manage it all for you with our managed social media service thus allowing your team to get on with what they do best.

So whether you need to blog, Tweet, Facebook or share your latest products on YouTube, we have a social media solution to help promote your brand.