If you have a one page website then you are already providing a great, easy to navigate visitor experience.
That is great for your user – but it’s also good for your SEO.
Google loves nothing better than sites that please their users. It famously pronounced that we should “focus on the user and all else will follow”.
It also stated that “it’s best to do one thing really, really well”, which is almost the perfect definition of what a one page site does.
Yet there are still some problems you may encounter with optimising your single page site for search – but, thankfully, there are some workarounds.
So, here are the three steps you need to take to achieve a perfectly optimised one page website.
1. Structure your site
Whether you call them web crawlers, Googlebots or spiders, the simple fact is that the things that visit your site on behalf of the search engines sure do love structure.
By providing your page with a clear structure you will help these easily confused bots – and in doing so you will also help yourself, as I’ll show you in just a moment.
Your content must be created in clear, distinct sections and each of these must serve just one specific purpose.
You can clearly mark these sections by using div tags in your code to define them.
Next you can optimise each of your sections – just as you would a separate page on a standard website – by giving it a keyword focus.
Place your keyword in your heading (marking it as h1), use it in the body copy and use it as an image alt tag.
By the way, it is fine to have multiple h1 tags on your one page site as long as each is in a clearly defined section.
2. Anchor your site
You can now clearly indicate how important your keywords and sections are by creating anchor links to them.
This link takes the bot, or the user, to a certain place on your page – rather than to another page on your site.
It’s also handy for link building too.
3. Build links to your site
You can now create anchor-text backlinks on authoritative sites, by guest posting or through outreach.
When you link back to your site you can direct the link to your anchored sections, and in doing so build the authority of each section of your page.
An anchor backlink would look something like this:
<a href=”http://example.com/#anchor”>Your Link Text</a>
We love one page sites
There you have it: a perfectly optimised one website that gives you all the user benefits of a one page site and still allows you to target a number of clearly defined keywords.
See you on page one of Google then?
If you would like help designing or building a one page website give our team a call today.Get in touch!