Supercharging your SEO

Madison Web Solutions – Supercharging your SEO

What is SEO?

SEO or Search Engine Optimisation – simply put is how well your website ranks with Google.

Whether you’re a trade merchant with a busy e-commerce site or a small local business looking to climb the Google rankings, our SEO management approach is built on real strategy, real results, and real data.

That’s where our SEO platform SEMrush comes in.
We use this industry-leading platform every day to help us turbocharge your online presence – paired with our years of digital services expertise, the results speak for themselves.

Here’s how it works.

What is SEMrush, and why do we love it?
SEMrush is like the Swiss Army knife of SEO. It gives us powerful tools to:

• Track & improve on keyword rankings (so we know what’s working)
• Check & monitor Authority Score (so we can gauge your website’s overall strength)
• Competitor research (so we understand what the competition are doing)
• Audit your website (so we can fix anything that’s holding you back)
• Find the best content ideas (so we can help you become the preferred supplier in your field)

Basically, it gives us a clear window into what’s really going on with your SEO as well as providing insights to make smart, strategic decisions.

But here’s the catch: SEMrush is just a tool. It’s what you do with it that counts.

Why SEMrush? – There are other SEO tools available, such as AHrefs, SE Ranking, Moz Pro, Similarweb, SPyFu or Serpstat, but we’ve been working with SEMrush for some time now and, having trialled other platforms, it is in our opinion the best overall for a combination of UX, reporting and quick updating analysis.

Madison + SEMrush = Results you can see

Think of SEMrush as the engine, and Madison as the driver, and you, the client, is the passenger. You tell us your destination and we will get you there!

We don’t just throw keywords at a screen and hope they stick. We take the data from SEMrush and build a tailored, intelligent SEO strategy that aligns with your business goals.

Here’s what that might look like in action:

Step 1: SEO Audit & Health Check
We run an SEO audit of your site to uncover any technical issues (like slow load times, missing meta tags or broken links) that might be hurting your rankings.

Step 2: Keyword & Content Strategy
Using SEMrush’s advanced tools, we build a keyword plan that balances high-volume search terms with realistic ranking goals. Then we create content that gets noticed—not just by people, but by Google too.

Step 3: Competitor Deep Dive
We look at what your top competitors are doing—what keywords they rank for, where their backlinks are coming from, and what content is pulling in traffic. Then we find the gaps (and exploit them).

Step 4: Monitor, Adapt, Improve
SEMrush lets us track your keyword positions, backlink profile, and traffic in real time. We discuss with you monthly to review the data, celebrate wins, and adapt the strategy as recommended and agreed.

Why clients love working with us

• Understanding what SEO is.
  The first part of our job is to help you understand what SEO is
  … and in layman’s terms!
• Transparency and an agreed plan of action.
  You’ll always know what we’re doing why, with feedback encouraged.
• We offer flexibility.
  Whether you want a full SEO package or just a couple of hours a month, we offer time-based contracts and affordable pricing budgets that work for you.
• We’ve got experience where it matters.
  We know digital marketing, we know e-commerce, we know websites,
  we know SEO – and we know what Google wants to see to rank your website well!

Data-Driven, Human-Led SEO

SEO isn’t just about tools or algorithms—it’s about understanding your business and using the best tech available to help it grow.

When you work with Madison, you’re not just getting access to SEMrush. You’re getting a team that knows how to turn SEO data into revenue-driving results.

Let’s grow your rankings, your traffic, and your business—together.

Curious how your website’s doing right now?

We’ll run a free audit and give you a no-obligation overview of where you stand—and where we could take you – including a demo of SEMrush.

Enquire today to see what it’s all about
and how specialist SEO will help grow your business…