Your customers are engaging with social media in the millions. If you’re not there with them, you’re missing out on engagement opportunities, leads and conversions.
Social media has become an indispensable tool for growing and engaging with your base, and it’s no longer limited to a digital silo. At Madison, our social teams are experts in creating a meaningful social presence that doesn’t just chase likes; it translates into real-world action. Whether you’re looking for help with a one-off campaign or in need of ongoing social development and management assistance, we have the expertise needed to give you a true digital voice. Before we begin to interact with any of your followers (both current and potential), we ensure we have a solid foundational understanding of your brand, your unique offerings, and your competitors.
From there, we use market and competitor analysis tools to target the users who are most likely to actively engage with and respond to your content, building trust over time by providing them with vibrant, interesting content. We’ll focus on CTAs (calls to action) that are unique to you, putting them into play to drive your now-engaged potential customers to fulfil the actions you have in mind and optimising the approach based on data-driven insights.