C R Allen Tuning

Case Study

Remapping vehicles since 2001, CR Allen use a broad range of specialist diagnostic tools from main dealer level equipment, to specialist Bosch & Delphi tools. CR Allen needed a new brand, responsive website and marketing for a new division of their long running business. This Tuning division was established to drive forward the remapping and tuning part of said long running business. CR Allen Tuning had to be an independently marketable consumer division, that looked to capture a specific sector of the target market.

The new logo and brand identity aimed to reflect the specialist performance driven market CR Allen Tuning was looking to capture. This Tuning division focuses on offering an in-depth range of services and upgrades to a range of vehicle types, and it was this performance led focus which we wanted to reflect in the logo and a dynamic website.

The responsive website would continue the style defined by the logo, and use big visuals, modern iconography and an intuitive Content Management System to allow users to add new content.

DeliverablesBranding - Digital Marketing - Web Development - Social Media - SEO

Clients:C R Allen & Sons

69Leads in one month

The new logo and brand identity aimed to reflect the specialist performance driven market CR Allen Tuning was looking to capture. This Tuning division focuses on offering an in-depth range of services and upgrades to a range of vehicle types, and it was this performance led focus which we wanted to reflect in the logo and a dynamic website.

The responsive website would continue the style defined by the logo, and use big visuals, modern iconography and an intuitive Content Management System to allow users to add new content.

We’ve produced (and continue to produce) outstanding Local/National Lead Generation results via monthly Facebook Business Ads for Chris’s franchisee program. Said results are the product of pinpoint demographic/interest based targeting, our growing knowledge of the auto industry, and adjustments to campaigns made based on data taken from Google’s Analytics & Ads platforms.

We also re-engaged an existing, previously inactive social media following by actively & regularly promoting services through bespoke Facebook & Instagram posts and seasonal competition events.

260Conversations and guidance results

Thanks to a fresh re-brand and a responsively designed website, we’re able to confidently market services to the right people, on the platforms which give us the best chances of engagement & conversion success. We’re seeing astonishing results in the form of leads and user interest based on a combination of all three aforementioned factors; Design, Development, and Marketing.

We frequently check the quality of the work we’re doing to ensure we are generating the right leads for Chris and his team; going forward we will be expanding our efforts into new areas both geographically and demographically to discover any additional markets for his business.

"Absolutely what we’d envisioned"

“We tasked Madison to design and build a brand new responsive website for the tuning side of our Garage business in Peacehaven, and the end result was absolutely what we’d envisioned. Madison’s marketing team have delivered fantastic results for us, and we’re very glad to be working with a company whose primary concern is our success.”

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