“How do I get my website to the top of Google?”
This is usually the first question we’re asked when it comes to search engine optimisation, and for most businesses, it’s not actually the real question you need to be asking. SEO has evolved quite dramatically from simply getting to the top of Google search results; it means increasing website conversions, improving the user experience, building website awareness and being the number one source of information for your audience.
There are a number of factors to be aware of and keep up to date with to ensure your website is well optimised (and therefore likely to organically appear high up in search results); between direct and indirect ranking factors, the latest major (and minor) Google updates, and discoverable shortcuts and quick wins found across the internet, only those with a real passion will be able to consistently follow the latest Google trends.
This is where our team comes in; we regularly keep up with SEO conventions (such as BrightonSEO), subscribe to industry leaders’ blogs and social media profiles, and track our own work performance to identify the impact it’s having. It’s all part of the Madison spirit of providing the best service we can to our clients.