Google Ads lets you advertise your website or business across all of Google’s major platforms.
From search results ads to the ads that play before YouTube videos, Google Ads can be utilised to generate leads and sales for your business that are both very trackable and relatively low in cost.
At Madison, we are Google Partners, meaning we are officially qualified by Google to manage and run a Google Ads account and all of the campaigns that are available with it. Our in-depth knowledge of a number of Google services (Google Ads, Google Analytics, Google Tag Manager and more) gives us the ability to not only track the performance of a Google Ads campaign but also convey a more in-depth understanding of the user’s journey from ad to conversion on your website.
Armed with these skills, we can deliver insightful details about your digital traffic, the cost per conversion, how long the user stays on your site and what they searched for to find it — ultimately pouring all of that knowledge back into optimisations for your next campaign.