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At Madison, we create beautiful websites and provide smart digital marketing. We do this with a strong sense of responsibility to our planet. We are aiming to be a carbon neutral web agency dedicated to making real change. We are proud to be on a clear path to achieve carbon neutrality by 2026.
Our Carbon Footprint: How We Compare
In partnership with SME Climate Hub, we’ve undertaken a detailed calculation of our current emissions. As of 2024, our total annual carbon footprint stands at 31.49 tonnes of CO₂e.
To provide some context, the UK average for an SME like ours is usually between 40 and 60 tonnes per year. This means we are already below the national average. However, that doesn’t satisfy our needs.
We believe that sustainability isn’t just about comparing numbers. It involves constantly pushing ourselves to improve, setting an example, and motivating others to do the same.
Our Three-Part Carbon Neutral Strategy
Madison wants to be a sustainable web agency. We focus on three main areas: reduction, education, and offsetting.
1. Reduction
Our first focus is always reducing emissions at the source. We are actively making changes across the business:
- Switching to green energy suppliers
- Encouraging hybrid/remote working to reduce commuting
- Using eco-friendly digital tools and platforms
- Partnering only with data centres and hosting providers that commit to sustainable practices
Our goal is to minimise our footprint before we offset anything.
2. Education
Becoming a carbon neutral company in Sussex requires not just internal action, but external influence. This is why we value education:
- We run internal workshops for our team to encourage low-carbon habits at work and at home
- We share our learnings transparently with clients and partners
- We help clients with sustainable web practices. This includes performance optimization to increase energy efficiency, green hosting, and thoughtful design.
We want our entire ecosystem to grow greener together.
3. Offsetting (But Only What’s Necessary)
While our reduction targets are key, we understand that certain emissions cannot avoid occurrence. That’s why we will choose a reliable carbon offset project. We will do this to balance any remaining footprint, but only after we have reduced it as much as possible. This approach ensures that offsetting is a final step, not a shortcut.
Working With Like-Minded Clients and Partners
We are looking to build new relationships with clients, suppliers, and partners who share our eco-friendly values. If your business values sustainability or is working towards net zero, we would love to connect.
At Madison Solutions, sustainability is at the heart of our mission. As a committed SME with theSME Climate Hub, we are actively taking steps to reduce our environmental impact and work towards a net zero future. We’re proud to be partnering with APS Consulting and the Green Business Team to shape and deliver our sustainability strategy, including tailored training and clear net zero targets. Together, we’re building a more sustainable future for our business and our community.
If you need a new website or a digital strategy, we can help. We are a sustainable web agency. We believe that values and results can go hand in hand.
Final Thought: Carbon Neutrality Is a Team Sport
Being a carbon neutral company in Sussex isn’t a badge… it’s a responsibility. At Madison, we’re committed not only to reaching net zero, but also to supporting others on the same path.
If you’re looking for a carbon neutral web agency that values transparency, action, and collaboration, you’ve found us.
Let’s collaborate to make something incredible and environmentally sustainable.
Curious about our sustainability approach or how we can assist your company on its path? Contact us today!