Haig Housing Trust are the leading housing provider for ex-Service personnel in the UK and has been serving the veteran community for over 100 years.
The Trust were after an agency who could engage and understand their beneficiaries needs , and apply the learned outcomes into creating a brand new website, in addition to providing updates to their brand’s visual identity.
90+Estates throughout the UK
The website and visuals at the time were dated and at worst were a barrier for beneficiaries and those looking for support and information Haig provides.
A key objective was also to ensure the newly developed website was built with ease-of-use for staff administrators in mind, as an intuitive site would minimise time spent contacting web developers and allow for on-the-fly content changes by staff.
With the end goal of delivering a fully bespoke website featuring updated branding, an easy to use property search, easy to reach information , the Madison team worked closely with the Haig Housing Trust team at every step of the process to ensure that all deliverables were built on a solid foundation of understanding and were able to meet the desired outcomes.
During this time multiple focus groups made up of beneficiaries and staff members were held to get a better understanding of what the Trust meant to be people and how they felt a new website would need to look and function.
Starting with the creation of a bespoke logo and associated branding, our team carefully updated the existing logo for a more inclusive visual identity which also communicated instantly what HHT are and what they provide.
A full brand guideline meant a cohesive art direction could be rolled out across digital and print formats, in the form of stationary, merchandise.
A key factor in the project was ensuring the new website be completely accessible for all of Haig's beneficiaries, which covers a wide variety of people and ages. Functionality included the ability to change the sites font size, keyboard only operations for all pages, speech search and audio image descriptions.
80+Years providing quality homes to improve the lives of Veterans and their families in need