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Haig Housing

Case Study

Haig Housing Trust are the leading housing provider for ex-Service personnel in the UK and has been serving the veteran community for over 100 years.

The Trust were after an agency who could engage and understand their beneficiaries needs , and apply the learned outcomes into creating a brand new website, in addition to providing updates to their brand’s visual identity.

90+Estates throughout the UK

The website and visuals at the time were dated and at worst were a barrier for beneficiaries and those looking for support and information Haig provides.

A key objective was also to ensure the newly developed website was built with ease-of-use for staff administrators in mind, as an intuitive site would minimise time spent contacting web developers and allow for on-the-fly content changes by staff.

With the end goal of delivering a fully bespoke website featuring updated branding, an easy to use property search, easy to reach information , the Madison team worked closely with the Haig Housing Trust team at every step of the process to ensure that all deliverables were built on a solid foundation of understanding and were able to meet the desired outcomes.

During this time multiple focus groups made up of beneficiaries and staff members were held to get a better understanding of what the Trust meant to be people and how they felt a new website would need to look and function.

Starting with the creation of a bespoke logo and associated branding, our team carefully updated the existing logo for a more inclusive visual identity which also communicated instantly what HHT are and what they provide.

A full brand guideline meant a cohesive art direction could be rolled out across digital and print formats, in the form of stationary, merchandise.

A key factor in the project was ensuring the new website be completely accessible for all of Haig's beneficiaries, which covers a wide variety of people and ages. Functionality included the ability to change the sites font size, keyboard only operations for all pages, speech search and audio image descriptions.


80+Years providing quality homes to improve the lives of Veterans and their families in need

Madison Web Solutions are an extremely professional and capable web-build company

Madison Web Solutions are an extremely professional and capable web-build company who have the flexibility and skills to take a website project through from inception to producing an entirely refreshed brand identity to a state of the art website that has the flexibility to adapt, evolve and take full advantage of emerging digital technology across the next decade and beyond. On top of that they’re darned nice people to work with. - Patrick Lyster-Todd, Head of Communications and Fundraising

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